Posted on April 15, 2013 6:15 pm

Google Fiber: Why Traditional ISPs Are Officially On Notice

from the bulldoze-away dept.

A few years ago, when Google was determining which city to launch its pilot Google Fiber program, cities all over the country went all-out trying to persuade the search giant to bring all that fantastical bandwidth to their neck of the woods. And with good reason: Google Fiber offers gigabit Internet speeds and even TV service, all at prices that meet or beat the competition. In fact, the lowest tier of Google Fiber service (5Mbps down, 1Mbps up) is free, once users pay a $300 construction fee. If ISPs were concerned before, they should really start sweating it now. Although Google Fiber looked like it would whip traditional ISPs in every regard, with Time Warner Cable cutting prices and boosting speeds for users in Kansas City in a desperate attempt to keep them, surely other ISPs were hoping the pilot program would flame out. Now that Austin is happening, it’s clear that it’s only a matter of time before Google rolls out its service in many more cities. Further, this jump from legacy Internet speeds to gigabit-class service is not just about people wanting to download movies faster; it’s a sea change in what the Internet is really capable of.